General Motors Co. is counting on the 2010 LaCrosse to be one of the company's first post-

bankruptcy models to prove the company is serious about its professed new focus on developing only outstanding new products.

The LaCrosse may in fact be the most competitive and progressive Buick of the last 20 years. But whether the car can help change the perception of the brand and turn the heads of the luxury-car customers Buick is targeting is something that remains to be seen, according to data from Edmunds.com.

Buick officials have said they think the LaCrosse's blend of style, content and value will put the car on the consideration list of intenders for import entry-luxury sedans such as the Lexus ES 350 and Acura TL.<<FullArticle>>

General Motors' Buick division launches a major advertising campaign with the first

ads starring the new LaCrosse and premiering the new tagline - "The New Class of World Class."

The Buick ad, airing for the first time in prime time Monday, is one of the promised brand- and model-specific follow-ups to come on the heels of a GM corporate marketing program that was heavily promoted last week. <<Full Article>>