Surging Kia Motors America is planning to get more than auto assembly out of its new plant

in West Point, Georgia, that goes on stream next month to build the 2011 Sorento crossover: the West Point plant will feature prominently in Kia's pre-launch ad campaign to emphasize the Sorento is made in America.
With the sourcing of all manner of consumer goods to low-cost countries being an increasingly persistent burr under many American consumers' saddles, "Built in American has turned into a positive," said Michael Sprague, KMA's vice president of marketing. Continue reading...