General Motors will launch a marketing campaign it calls "May the Best Car Win" 
that offers buyers of Buick, Cadillac, Chevrolet and GMC vehicles a 60-day money-back guarantee.
The promotion will kick off with an advertising blitz on Sunday during morning news shows and NFL football games. The ads will feature GM's chairman Edward Whitacre.
Though GM has not provided advanced viewing of the advertisements, there's a hint of deja vu from Chrysler's first emergence from bankruptcy when then-Chairman Lee Iacocca challenged American consumers to buy Chrysler cars with the tag line: "If you find a better car, buy it." <<Full Article>>